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The price tag is only the start of what you pay

The price tag is only the start of what a purchase costs. A short column on running costs, refills and time, and how to count them before you buy.

Hamza Idrissi3 min read

Some of the cheapest things you can buy are the most costly to own. The tag shows what you pay once. It says nothing about what you pay next month.

Take the home printer. It is a classic. A basic one can cost less than a dinner out. Then the ink runs low, and the refill costs a big share of what the printer cost. Over a couple of years the ink can cost several times more than the machine. Makers know this. The printer is the hook and the ink is the business. This is a long standing model in the trade, and it is why people say you are buying the refills, not the box.

The three bills you did not see

Most things carry some mix of these.

Refills. Ink, razor heads, coffee pods, water filters, vacuum bags. If the product needs a part that runs out, ask what that part costs and how often you will need it.

Power. An old space heater or a big fridge can add real money to a bill over a year. A bulb that uses less power can pay for itself, as our look at LED vs incandescent bulbs shows.

Time and fixes. A cheap item that breaks costs the price twice, plus the hassle of a second trip. If a chair loses its seat in a year, the second chair is part of the first price.

A small worked example

These numbers are examples, not quotes.

FactorCheap oneMid one
Price$25$60
Refills per year$30$10
Years you keep it24
Total cost$85$100
Cost per yearabout $42$25

The cheap one costs less on day one and more every year after. The mid one wins by a long way once you count the refills and the years. Our page on cost per use uses the same idea for things you wear or handle every day.

Where this flips

The cheap option wins when the refills are cheap and standard, or when you will use the item only a few times. A cheap drill that you use twice a year is fine. A cheap phone case that you replace every spring is fine, if the price is low enough.

It also flips when you plan to stop. If you will use a printer for one school term, then the cheap model and a pack of ink is the sensible buy.

Ask three questions at the shelf

  1. What does it need to keep running, and what does that cost?
  2. How long will I realistically keep it?
  3. If it breaks, can I fix it or only replace it?

You do not need a spreadsheet. A phone note will do. Write the price, the yearly cost of parts or power, and the years. Divide. If the total per year looks close to a better model, take the better model.

One more habit helps. Before you buy anything with a refill, search the name of the refill, not the name of the machine. The refill price is rarely on the box. It is almost always one search away.

The tag is a starting number. The real price is what you pay by the time you throw the thing out. Do that math once, and the shelf starts to look different. A few items that seemed cheap look costly. A few that seemed costly look fair.

That is not a reason to spend more. It is a reason to count the right thing. Spending $25 once beats spending $60 twice. Spending $60 once beats $25 four times.

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